Super Mario Bros Movie

Challenge: The world-renowned Nintendo game, Super Mario Bros, will be hitting the theaters in spring of 2023 as the biggest video game movie ever released. To accompany its unprecedented blockbuster release, Nintendo wants an unexpected immersive experience to create buzz and drive ticket sales.

Big idea: Uncharted Territories

Insight: The core experience of Mario is about exploring and conquering new worlds, so give Mario fanatics a chance to explore and conquer a new world that extends beyond the screens of their devices by creating an immersive, Mario-themed speakeasy and simulation ride.

Below is our campaign pitch, click here to view the research presentation.

The Work