FCB Health Network

Copywriting by me and Art Direction by Proud Sornpaisarn

Organization: FCB Health is the top healthcare advertising agency in the world. Under the FCB Health umbrella, there are several specialized agencies including NEON. Due to the NDA I signed, I will have to be vague regarding the clientele I worked with and the work I helped produce.

Situation: As a FCB Health intern, I was placed at NEON where I shadowed and worked with a senior copywriter and I also worked with an art direction intern. Additionally, I was placed in a team with other FCB Health interns that were working at other agencies to create a campaign to pitch to the president of FCB Health and the client. This internship occurred during the height of the pandemic so everything was done remotely.

Impact: At NEON, I worked on copy for Facebook, pamphlets, and magazine inserts for an account I was on for the summer and with my art direction intern partner, we pitched different concepts for a new client, data visualization, and Instagram content for NEON. For the big summer project, I worked on concepting, copy, and our pitch deck. The internship coordinators did a fantastic job making sure that we did not miss out on learning the ins and outs of agency life, they held multiple guest speakers events each week to give us clarity about each role and, unbeknownst to us at the time, they gave us the solid foundation of how to work remotely efficiently and effectively as a team. It was an enlightening experience though working for a high traffic agency and dealing with the constraints of Pharmaceutical advertising. It made me realize that I wanted to go into advertising and furthermore, it directly inspired me to go to graduate school for advertising, in fact my art direction partner was the one who recommended BU.

As mentioned previously, I can not share the majority of what I worked on due to NDAs. However, I can share the two social media posts I worked on with my art director partner for NEON.

The Work