eBay UK

Copywriting by me, Art Direction by Noelle Loyello

Challenge: Create a social and OOH campaign that encourages UK Gen Zs to sell their unwanted items on eBay.

Big Idea: Sell more to more. It’s that simple.

Insight: While people may sell clothes for a variety of reasons, they have a shared goal: to make money. Highlight facts and figures that emphasize eBay’s longevity and profits to prove that they have the margins to support you with what you want to sell.

The Work