Cards Against Humanity

Challenge: Create a campaign for a brand of your choice to encourage consumers to get off their technological devices.

Big idea: Engage and encourage people to question their excessive phone-use through raunchy comedy.

Insight: Playing a game so gripping like Cards Against Humanity will force people to stay off their phones. Additionally, through harnessing Cards Against Humanity’s unique, cheeky brand voice, the brand can call out individuals for being so glued to their tech.

Copy by Savannah Tindall, Art Direction by Akriti Gandhi

The Work